Large billboard on a highway at sunset with city skyline in the background. The billboard has a message about winning VIP tickets to a music festival and features boxing gloves hanging from it. A small devil figure is perched on the top right corner of the billboard.
Billboard advertising the Roundup Music Fest, scheduled for July 9th, 2025 at Prince's Island Park at 3 PM. The billboard features a weathered design with a city skyline in the background and a pair of boxing gloves hanging from the lower edge. The music festival marks its 25th anniversary, with a logo at the top center, and the website roundupmusicfest.com at the bottom. The billboard includes logos of sponsors such as Calgary Herald, Maverick, Sun, Phillips, EllisDon, Calgary Catering, Direct Energy, Truly Hard Seltzer, Sun Cruiser, Rain or Shine, Canoe Financial, and others.

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